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SCVNGR Partners With Google Places To Search International
SCVNGR, an online service that is part social network, part game and part marketing platform, has expanded. As a result of a partnership with Google, SCVNGR is expanding their services worldwide. There will be a variety of services offered by this new, expanded service. This consists of the spreading of a “zombie virus”.
video gaming including location with SCVNGR
Android and Iphone devices are used for gaming with SCVNGR which bases on area. Basically, you can check into various places, play games depending on where you are and earn points. The places you are able to go are listed on your smartphone. It’s a “challenge” to complete each place. These challenges earn you points, and those points could be redeemed for real-world coupons and deals.
Have fun with SCVNGR anywhere within the world
A platform where you manually put in your location and where you are visiting had been how SCVNGR had been initially done. SCVNGR also worked only within the United States. Google has partnered its Places API with SCVNGR, which will allow for across the world check-ins and gaming. The Google API addition helps so you don’t have to enter manually your area. It will update automatically.
Zombies a part of SCVNGR
A Zombie group was made by SCVNGR in order to get the “social check in” marketed a bit. The “Dexter” game for Comic-Con 2010 in San Diego is just like SCVNGR. It will use the medium for a game of transmission. In this one, 10 SCVNGR users are “infected,” and they spread that infection each time they “bump” their phones with a friend. In short, the virus spreads just like a real-life infection might.
SCVNGR utilized in advertising
business and social marketing is being done with SCVNGR that could be liked. Some will be going to companies that are new just for the game. This could help SCVNGR customers see much more businesses. Just like “loyalty” cards and marketing stunts, SCVNGR offers a new way for businesses to pull in customers. The SCVNGR app could be downloaded on the Android or Iphone.
Articles cited
Wired
wired.com/magazine/2010/10/scvngr-unleashes-zombie-horde-through-social-check-in-feature/
Phandroid
phandroid.com/2010/11/02/scvngr-goes-global-thanks-to-google/
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